Social AI firm Ekkobar launches MIRA to help match athletes with NIL deals
…Horizon League Associate Commissioner for Branding, Messaging & Strategic Initiatives Shawn Sullivan told SBJ that the conference seeks first-to-market innovations like this and hopes the pilot can “unlock fit that creates more targeted impact for a brand partnership with a student-athlete whose authentic passions, interests and habits can deliver business for the brand and revenue or trade opportunities for student-athletes that wouldn’t be discovered without the technology.” …