Ball State Daily: "How beer sales at Ball State will work"

“We want to be clear that this isn’t a student-targeted initiative. This is when a consumer, a fan, an alumnus, sports fan, they have discretionary income and they have decisions to make to spend on that money,” Sullivan said. “We’re in a crowded marketplace with professional sports in Indianapolis and Fort Wayne, other college properties here in our state. We want to continue to be on par with the fan offerings with our competition.”

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Shawn Sullivan
Forbes: "Purple Pricing: Northwestern Finds A Solution to the Flawed Way College Football Teams Sell Tickets"

Two years ago, when Nebraska visited Northwestern for the first time as a member of the Big Ten Conference, the Big Red invasion had such a presence in Ryan Field that the Wildcats had to go to a silent count at home. That's normally only a tactic needed for road games, when the fans are making too much noise to hear, and you could sense quarterback Kain Colter's disbelief in the postgame press conference.

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Shawn Sullivan
UIC Flames: "UIC HOLDS INAUGURAL `NIGHT TO IGNITE'"

UIC's Student-Athlete Advisory Committee (SAAC) hosted the inaugural 'Night to Ignite', an evening of glitz and glam that was solely dedicated to the efforts of UIC student-athletes. The night was highlighted by several major awards, including Male and Female Athlete of the Year, Best Upset, Weight Room All-Star, among several others.

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Shawn Sullivan
Athletic Business: "Northwestern Experiments with Dutch Auction Ticket Pricing"

In Holland, the price of flowers starts high and drops the longer it takes to sell them. It's been that way for more than a century. But not until this year did that sales approach inspire Northwestern University economists and, in turn, athletics administrators, who believe their suburban Chicago institution is the first in this country to use a Dutch auction to price and sell game tickets. ...

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Shawn Sullivan