In Holland, the price of flowers starts high and drops the longer it takes to sell them. It's been that way for more than a century. But not until this year did that sales approach inspire Northwestern University economists and, in turn, athletics administrators, who believe their suburban Chicago institution is the first in this country to use a Dutch auction to price and sell game tickets. ...
Read MoreAt last week’s press conference announcing Northwestern’s partnership with the Chicago Cubs, athletic director Jim Phillips noted the university’s attempt to always be a step ahead. That philosophy has now extended to ticketing, with the announcement of the new Purple Pricing plan, a collaboration between NU’s economics department and its athletic department.
Read MoreFor the last four years, Northwestern has honored the memory of football coach Randy Walker with a five kilometer walk for charity.
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